Introduction
In today's fast moving world not all contact with others is face to face. Email, voice mail, text messaging, and document templates are all designed to make business faster and more efficient. Yet the impersonal nature of these media can put an unintended distance between the customer and ourselves.
This programme is about how to make the most of modern communication systems in a sales environment and, at the same time, maintain valuable customer rapport.
Learning Outcomes
On successful completion of the programme participants will be able to:
Choose the most appropriate method of communication for the situation·
Communicate what they want to say clearly, accurately and concisely
Use written language as skilfully as they use spoken language to build and maintain rapport
Structure e-mails, text messages, business letters and proposals effectively
Use the telephone as a sales tool
Assess when it is appropriate to leave a voicemail message and structure the message clearly
Record an appropriate and informative message to leave on their own business voice mail
Programme Content
The range of business communications media available - where and when it is appropriate to use them. Common pitfalls and how to avoid them.
How and why misunderstanding can occur - making sure the message is received as intended.
Putting yourself in your customer's shoes as a guide to successfully structuring the message.
