“Nothing happens until somebody goes out there and
sells something”
Tom Watson.

We have spent many years researching sales effectiveness – what works and what doesn’t. The result of this is a sales chain of 8 simple links that adapts easily to fit all commercial situations.

It is designed to work in situations where the ongoing working relationship is paramount – and is based on the premise that if you work hard on building rapport and relationships then selling and closing are easy.

Beginning with the application of this model to your organisation, we have established a suite of 9 sales programmes to pick and mix from. This approach will provide the appropriate training for everyone from your newest sales person to your most experienced and successful one.

The first programme focuses on the new 8-link model. You can use it to get new people started or to help bring excellence and consistency to experienced teams.

Subsequent programmes develop and refine the skill-sets needed to optimise sales success.