Course Structure In company Training Course Can be tailored to suit your needs and number of days can be as required Average daily training rate @ £1850 plus VAT (£2173.75) per training group Please contact Tom Owen on 0845 658 0654 for more details

If you are looking for individual training please click here or call Maxine or Patricia on 0845 658 0654

Winning Sales Presentations Competitive tendering situations are becoming more and more prevalent in today’s business environment. The effort required to reach the final round is high and the costs not inconsiderable. "It’s not what you say - it’s how you say it" - true, but the really convincing presentation must do both in an increasingly competitive market place.

Who should attend?

All sales and marketing people who have to make presentations to existing or potential clients in competitive situations.

Objectives

By the end of the course participants will be able to:

• analyse the audience and plan the style and content of the presentation to ensure maximum impact
• consider different ways of structuring presentations depending upon the desired outcome
• develop ways of creating impact at key points in the presentation
• understand their own style of delivery and how to adapt this when required
  
  

Programme Content

Analysing the situation

• your audience:
  • receptivity
  • interest
  • knowledge
  • political position
    
• your credibility level: reinforcing and establishing credibility
• objectives and feedback tools

Presentation structure and content

• identifying the key messages you wish to deliver
• designing a powerful presentation structure
• choosing and developing key points
• designing high impact slides
• making the difference with PowerPoint

Creating impact and developing confidence

• developing your personal delivery style: image, voice, vocabulary, non-verbal communication
• the cornerstones of confidence and enthusiasm
• SPICES – your customers’ motivation model
• recognising and making best use of your customers’ key drivers
• 7 shortcuts to influence the decision making process
• audience participation – when and how

Best practices

• managing an RFI/RFP presentation
• post presentation follow-up