The media is everywhere and has a voracious appetite for stories - whether positive or negative. Journalism can be seen as a threat to us or as a useful and effective avenue to defend, explain or promote any action individuals or organisations, take. This course will help you turn potential threats into opportunities to projecting yourself successfully.

Learning Outcomes
On successful completion of the programme participants will be able to:

• Identify the issues that journalism pursues
• Recognise both the positive and negative side of stories the media may be interested in
• Explain what journalist are looking for
• Prepare quickly and effectively for interviews
• Use a range of strategies to control media interviews and maximise the positive

Programme Content
This programme is run with media professionals and covers press, radio and television. Based on how the media works, you will be guided through the technological and psychological minefields that you dare not enter unprepared

	Call us now on 0845 658 0654   or: step 1: Let us know your area of interest Choose a Course... Budgets Cashflow & Working Capital Management Commercial Awareness Consultancy Skills for Professional Advisors Continuous Improvement Customer Service 1 Customer Service 2 Finance for Non-Financial Managers Knowledge Management Marketing Principles Media - negotiating the minefield Problem Solving Project Management 1 - Essential Skills Project Management 2 – People Skills Project Management 3 - Analytical Tools Project Management 4 - Sponsoring Projects Strategic Objective Setting Writing Skills for Business Other step 2: Your contact details and enquiry name     *   work phone     * email      * ENQUIRY Mandatory Fields *

John Seymour Associates
Newminster House
27 – 29 Baldwin Street
Bristol
BS1 1LT