Introduction The challenge for many organisations is how to select the most appropriate mix of marketing tools to both grow their income and maximise the return on their marketing investments. In today’s business environment understanding when and how to use the wide variety of marketing tools available becomes ever more important.
This programme has been designed to help you understand and apply marketing in your organisation. The programme starts with the basics of why we do marketing and explains when and how to use the different forms and mix of marketing tools available. As well as the tradition types of marketing such as advertising and direct mail it also explains the latest web based and viral marketing tools.
Learning Outcomes On successful completion of this programme participants will be able to:
Use the components of marketing that will help them do their job better
Design and implement measurable marketing programmes
Exploit "free" marketing vehicles
Confidently talk to press and media
Staff and operate an exhibition booth effectively
Think from a customers perspective
Discover and work with marketing partners
Better communicate with the Sales force
Capitalise on the latest techniques such as viral and guerrilla marketing
Decide which marketing tools will provide the best results
Make their web site an integral piece of their marketing plan
Construct a marketing plan and smooth the route to getting it agreed
Utilise the tools and templates provided on the programme
Explain to their boss the value of marketing
Programme Content In addition to understanding the components of marketing and when to use them it’s important to know how to apply them in your own working environment. In this course all participants will be working with and will receive copies of templates and methodologies to rapidly apply their learning when they return to work.
Contact Us
John Seymour Associates
Newminster House
27 – 29 Baldwin Street
Bristol
BS1 1LT
