Introduction
One of the vital and common factors across all businesses is money. We are all obliged to publish financial reports at least annually, with most organisations producing management accounts on a more frequent basis.

Too often, managers find that accounting is like a foreign language and that whilst some of it makes sense, they lack the understanding they would like to in order to effectively use or respond to the financial information. Mangers who are able to read financial reports and communicate more effectively with the financial team are better placed to apply their management skills.

Almost everything that a manager does in his or her daily activities has an effect - positive or negative - on financial results. Managers who do not understand what drives financial performance are in danger of being out of step with overall organisational objectives.

This programme is designed to clarify what drives financial performance and how managers' daily activities can support or block overall organisational goals and business success.

Learning Outcomes
On successful completion of this programme, participants will be able to:

• Explain the basic concepts, priniples and jargon of financial reporting
• Read and understand Profit & Loss Accounts, Balance Sheets and Cashflow Statements
• Apply basic analysis to financial reports
• Describe how managers can personally make a positive difference to the financial success of the company
• Apply an understanding of Credit Control issues & describe how available financial information can be used to decide credit worthiness
• Establish Action Plans to successfully link operational decisions and daily activities to overall financial performance

Programme Content
Participants will cover fundamental accounting principals, financial terminology, basic financial reporting and key performance ratios. They will consider the relationship between profit and cashflow and how to determine financial risk.
With these tools participants will then be able to critically analyse any organisation's financial health.

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John Seymour Associates
Newminster House
27 – 29 Baldwin Street
Bristol
BS1 1LT